Movie fans should get ready to pay more for the best seats in the house.
AMC has announced a new plan called “Sightline,” which is a new three-tiered pricing system for movie theater customers based on where they sit.
The three tiers are:
- Standard Sightline: The most common seats are available for the traditional ticket price.
- Value Sightline: Seats in the front row, as well as select ADA seats, are available at a lower price than Standard Sightline seats. Value Sightline pricing is available only to AMC Stubs members, including the free tier membership (AMC Insider).
- Preferred Sightline: These seats are typically in the middle of the auditorium and are priced higher than Standard Sightline seats. AMC Stubs A-List members may make reservations in the Preferred Sightline Section at no additional cost.
“Sightline” applies to all showtimes after 4 p.m. It won’t be in effect for Discount Tuesday. The new pricing system has already launched in select markets and will roll out nationally by the end of 2023.
“While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing,” said Eliot Hamlisch, EVP and CMO, AMC Theatres. “Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one.”
Might be a good time to find out about that AMC Stubs A List. Here are the details on that.