Dolly Parton is starting her own lifestyle brand


Dolly has signed with IMG, a global licensing representative, and plans to create a lifestyle brand and explore developing products like fashion, jewelry, homeware and accessories. EVERYONE knows, Dolly is a busy lady, and this lifestyle brand is just one of many new undertakings for her.

Her namesake theme park, Dollywood, will open its largest expansion, the $37 million Wildwood Grove, on Friday, May 10. It will include 11 new themed attractions at the Pigeon Forge theme park, AND her eight episode Netflix series, "Dolly Parton's Heartstrings," is debuting in the fall. The series is based on some of her songs. Dolly will do voiceovers for the series and star in one episode.  


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