Photo: Submitted
Blake Shelton is set to debut the latest additions to his Lands’ End collaboration, teaming up with the brand to release items in the first-ever spring collection. Shelton and Lands’ End made the announcement on Monday morning (February 27), sharing that shoppers can expect “clothing and accessories for the whole family, created with lightweight fabrics and a fresh design palette for the new season.”
“My new collection with Lands’ End is about clothes that feel like they were made just for you,” Shelton said in a press release. “It’s the feeling, the fit, and the confidence you feel whether it’s working, lounging, or just living life. After all, the only way to know if something’s right is to see for yourself because when you know, you know.”
Shelton, who recently kicked off his “Back To The Honky Tonk Tour” with Carly Pearce and Jackson Dean, first teamed up with Lands’ End to unveil a clothing collection in the fall. He said at that time that he aimed to focus on comfortable clothing, including pieces that he’d wear on a date night with his wife, superstar and fellow Voice coach Gwen Stefani.
The “No Body” artist’s “Highway to the Heartland” line — pulling inspiration both from the Wisconsin-headquartered brand and Shelton’s Oklahoma roots — will include swimwear, knitwear and more. Lands’ End will donate a portion of each purchase from the Blake Shelton collection to Habitat for Humanity through September 1.
“Building off the success from our fall Blake Shelton X Lands' End collaboration, we’re thrilled to continue our partnership for spring,” David Witkewicz, Senior Vice President of Design at Lands' End, said in the release. “His hands-on approach to the design process and shared belief that clothing should be reliable and comfortable make us feel confident that shoppers will resonate with this latest unveil.”